Email marketing · Indianapolis area
Useful email
that looks like
your company.
Well-designed email campaigns for the people who already know you. Audience, message, layout and sending responsibilities agreed in writing.
01 / The role of email
Email reaches the people
who already said yes to you.
Email keeps you in touch with people who asked to hear from you, including customers, prospects and event guests. Your contacts stay in an account you own.
If your email template uses different colors or fonts from your website, it can look like it came from another company. We build the layout from your brand files so the pieces match.
02 / What the work covers
From template
to the send decision.
Template and layout
A branded, mobile-friendly layout built from your logo, colors and fonts, matched to your website and printed materials.
Subject line, preview text and one action
The layout is built around one clear action. Who writes the words is agreed up front.
Proofing
A test version is checked on phone and desktop, and each link is clicked, before anything goes to your list.
List and required elements
Your list lives in an account you own. The layout makes room for the unsubscribe link and sender identification that commercial email requires. Whether list cleanup or signup forms are part of the project is agreed up front.
Sending and reporting
Which platform sends it, who sends it and what is reported afterward are agreed before work begins. Mail apps that preload images can inflate open counts, so clicks are usually the steadier signal.
Note: Not every project needs every piece. The pieces, the number of emails and the review rounds are written into the scope before work begins.
03 / A steady process
From one goal to
an approved email.
One send, one action. Nothing goes to your list unapproved.
- 01 — GOAL
Pick the goal
One send, one action: register, request a quote, place an order or show up.
- 02 — MAKE
Design the template
It uses the same brand files as your website and printed materials, so it looks like you.
- 03 — PROOF
Check phone and desktop
You see a test version, and every link is clicked, before anything is final.
- 04 — AGREE
Confirm the send
The platform, the timing and who sends are settled before anything goes to your list.
04 / Ownership, platform and cost
Who owns what
is agreed up front.
Between an idea and a send there are several responsibilities. Writing down who holds each one is what keeps an email from going out wrong.
Get Big designs
The template and layout, matched to your identity, and the check of that layout on phone and desktop.
You own the list
Your contacts live in an account you own, and they are people who have agreed to hear from you.
Agreed for each project
The email platform, how often you send, who writes the copy, any signup forms and who presses send are confirmed before work begins.
Costs
Design is agreed in writing before work starts. The email platform charges its own fee, which is a separate cost. See pricing for how projects are priced.
Questions
How much does email marketing cost for a small business in Indianapolis?
Cost depends on how many emails you need, how much design each one takes, and who writes and sends them. You see the scope and the fee in writing before anything is designed. Any email platform fees are listed separately in your quote. See the pricing page for how projects are priced.
Do I need a big email list for email marketing to work?
No. A small list of people who asked to hear from you is a better place to start than a bought list. Most major email platforms prohibit purchased lists, and sending to one can put your account at risk.
Can you work in the email platform I already use?
Your list should live in an account you own, so it stays yours no matter who designs the emails. Which platforms we work in is confirmed before a project starts. If you do not have a platform yet, choosing one is part of the first conversation.
How often should a small business send email?
Often enough that people remember you, and rarely enough that every send has a reason. For most small businesses, that means a send around real news, such as a launch, an event or a deadline, rather than a fixed schedule for its own sake. How often you send is agreed for your project.
Start a project
An email that says
what the rest says.
Tell us what you are announcing and who needs to hear it. We can find the next useful step together, starting with a free review.
Get your free review See pricing